Want to take your business concept to the next level? Working with our colleagues at the Center for Inclusive Entrepreneurship, Fledge and Kick, we’ve become great believers in the lean startup approach. Lean companies test their markets and develop their customer base by providing a limited offering, assessing the feedback from real market forces, and adapt their approach based on what they learn. This makes a failure less catastrophic, and efficiently identifies successful approaches with the smallest possible investment of capital up front.
As a serial entrepreneur, and author of two well known books on entrepreneurship, The Four Steps to the Epiphany, and The Startup Owner’s Manual, Steve Blank shares his knowledge in his free course titled Lean Launchpad. The key idea in this course is learning how to rapidly develop and test ideas using real life customer and marketplace feedback. Students will learn how to get out of the (virtual) classroom and identify unmet needs of their customers. Armed with accurate market data and customer feedback they can build more successful business models. Learn more and sign up here